FOUNDATION, RECONFIGURED

Beauty, completedby you.

Skin moves with season, light and time. Foundation stayed fixed to one shade. THE DIAL is a foundation system conceived to let you choose a ratio between two tone directions at the moment of use.

Skin moves with season, light and time. THE DIAL is a foundation system conceived to let you choose a ratio between two tones at the moment of use.

Apply to test Explore THE DIAL

VISUAL DIRECTION / CONCEPT IN DEVELOPMENTOBJECT STUDY / 01

THE DIAL foundation package visual direction with a front dial and two visible cartridges — THE DIAL / VISUAL DIRECTIONNOT FINAL PRODUCT APPEARANCE

OUR REFUSAL

A screen can show a difference. It cannot decide your shade.

We will not reduce skin to one photo or present a shade number as an answer. We are designing an experience in which you see the difference and adjust between two directions yourself.

Why we will not guess

DAILY MIX

Find today's ratio in three tries — a new mix daily

FIT FINDER

Five questions to your starting dial position

SHADE TRUTH

Why a screen cannot decide your shade

THE OBJECT

The interface explains itselfbefore the copy does.

Not decoration, but a point of choice. A front-facing dial, two separate tone directions and a vertical hand-held form turn mixing into a repeatable ritual.

These images are visual direction studies, not the final product appearance, markings, specifications or performance.

THE DIAL visual direction study seen from the front — the dial on top and two transparent cartridges side by side — 01
**FRONT / THE DIAL**
The act of choosing a ratio sits at the front of the object.

THE DIAL visual direction study seen from the side — a vertical hand-held body with the dial scale on its edge — 02
**SIDE / THE BODY**
A vertical form conceived to be held and adjusted in one hand.

THE DIAL visual direction study seen from above — the top face of the dial and the press area — 03
**TOP / THE PRESS**
A direction that connects the chosen ratio to one use gesture.

HOW THE DIAL WORKS

Adjust the dial valueRATIO 42 · L 58 / R 42

From 1 to 100 — feel it as you scroll.

01
Choose cartridges
Set the depth and undertone range with two bases.
02
Turn the dial
You choose the relative amount you want.
03
Dispense together
The goal is one use gesture that carries your chosen ratio.
04
Keep and repeat
Remember a value that worked, and adjust when things change.

Color and ratio here are an interaction preview, not a claim about final product shade or performance.

WHAT WE HEARD

A shade that worked oncedid not always keep working.

We observed color friction, unprompted mentions and corrective behavior through separate questions with separate denominators.

THE GAP

A shade chart built in steps left no place between the numbers.

THE SHIFT

A change in season or setting made yesterday’s choice uncertain.

THE WORKAROUND

People mixed, repurchased, corrected—or reassigned the product.

18 / 30reported color-related friction

10 / 20raised color before a direct prompt

4 / 30repurchased, mixed or layered

Source: CASTLE FIVE customer-discovery synthesis, August 2026. 18/30, 10/20 and 4/30 are independent signals from different questions and denominators—not a funnel or purchase conversion rate.

FOUNDATION TESTER / ROUND 01

If a shade has failed you,try adjusting instead.

We are recruiting candidates with recent foundation shade failures and corrective behavior for a seven-day test. Applying is free and carries no purchase obligation. Any skin-use test begins only after safety and physical review gates.

Apply as a tester